The Rotary Club of Minneapolis wanted to feature their exchange student program on the newsletter. The main target audience is the parents who have young children who could join this program, anyone who is interested in becoming a host family for an exchange student, and all Rotarians to learn more about their activities and how it is benefiting the students.

My goal was to keep the viewers engaged by utilizing a variety of design elements—such as pull quotes and the ‘Did you know?’ section—while maintaining the overall unity.

Blue and yellow represent the wonderful things about the exchange program: blue for intelligence, trust, and internationality. Yellow for youth, joy and energy.